E3 2016: Sony's and Microsoft's Growth Strategies Diverge
This IDC study primarily assesses and contextualizes the differing growth strategies outlined by Microsoft and Sony at this year's E3 conference. It also attempts to characterize which one is most likely to pay off in late 2016 and early 2017 in North America."Microsoft's strategy can be described as a 'wider net' strategy that's designed to boost digital PC game sales in particular across the rapidly expanding Windows 10 PC environment. Sony's strategy is more conventional and can be summarized as 'go deeper,' as the idea is to use the upcoming launch of PlayStation VR to sell more hardware and services into the existing PlayStation 4 customer base. Microsoft's strategy is more complex and ambitious and has a higher risk/reward profile than Sony's latest direction." — Lewis Ward, director of Gaming Research at IDC
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