Digital Strategy Foundations, 2015
This IDC study analyzes the fundamental ideas, assumptions, and constructs that form the digital strategies services market."Digital strategy represents the convergence of corporate strategy and the external drivers of digital transformation. Firms that pose effective digital strategies that allow them to rapidly envision, validate, architect, and mobilize major changes to product offerings, business models and relationships, and IT operations will find themselves in future leadership positions. This will be particularly true for firms that maintain a technology and talent edge, a continuous awareness of businesses' maturity, and the shifting perceptions of customers and all stakeholders and their changing competitive and regulatory environment," says Michael Versace, research director, Worldwide Digital Strategy Consulting services at IDC.
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