Market Research Logo

Digital Innovation Labs in Europe: An Overview

Digital Innovation Labs in Europe: An Overview

This IDC Insight provides an overview of the some of the early examples of digital innovation labs that are being set up in Europe by traditional industry incumbents in the region. Over the past few years, more labs have been established to respond to (or even create) disruption in the market. With this information, this document aims to provide the beginnings of a taxonomy to help define the initial prerequisites for these labs. We also provide some insights into how these initial digital innovation labs are being structured, what types of skills they are hiring, and the key objectives that they are trying to achieve. Finally, this document provides essential guidance to organizations that have not set up a digital innovation lab in terms of what to take into account as they think about doing so.

Please Note: Extended description available upon request.

IDC Opinion
In This Insight
Situation Overview
Digital Innovation Labs: Multiple Starting Points
Case Study 1: Deutsche Bahn's DB Skydeck
Case Study 2: Tesco
Case Study 3: Health Innovation Centre of Southern Denmark
Case Study 4: SAS Labs
Case Study 5: Transport for London
Future Outlook

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report