Desktop and Benchtop Roll Label Printer Opportunity: Digital Benefits with Lower Investment Costs
This IDC Insight looks at the digital desktop and benchtop roll label printer market. These are full-color printers — both toner and inkjet — that are considered entry level and midrange in the label printing ecosystem.Please Note:
Extended description available upon request.
- IDC Opinion
- In This Insight
- Situation Overview
- What Kind of Labels Do Brand Owners and Manufacturers Need?
- Growth Drivers for Color Digital Label Production
- Why Invest in Desktop or Benchtop Hardware?
- Who Are the Customers?
- The Printer Offerings and Segment Growth
- Future Outlook
- Figure: North America Desktop Roll Label Printer Shipment Share by Buyer Segment, 2015
- Figure: North America Benchtop Roll Label Printer Shipment Share by Buyer Segment, 2015
- Figure: North America Desktop and Benchtop Roll Label Printer Shipments by Segment, 2013–2015