Market Research Logo

Desktop and Benchtop Roll Label Printer Opportunity: Digital Benefits with Lower Investment Costs

Desktop and Benchtop Roll Label Printer Opportunity: Digital Benefits with Lower Investment Costs

This IDC Insight looks at the digital desktop and benchtop roll label printer market. These are full-color printers — both toner and inkjet — that are considered entry level and midrange in the label printing ecosystem.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
What Kind of Labels Do Brand Owners and Manufacturers Need?
Growth Drivers for Color Digital Label Production
Why Invest in Desktop or Benchtop Hardware?
Who Are the Customers?
The Printer Offerings and Segment Growth
Future Outlook
Figure: North America Desktop Roll Label Printer Shipment Share by Buyer Segment, 2015
Figure: North America Benchtop Roll Label Printer Shipment Share by Buyer Segment, 2015
Figure: North America Desktop and Benchtop Roll Label Printer Shipments by Segment, 2013–2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report