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Deciphering Fans of Smartphone Vendors in China

Deciphering Fans of Smartphone Vendors in China

This IDC Insight provides some background on the evolution of smartphone vendors over the years and the types of fans that each of them tends to attract.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
The Latest Wave of China-Based Smartphone Vendors
Smartisan and Its Unique Founder
Meizu and Its Focus on the Quality of Its Phones
OnePlus and Its Limited Supply of Phones
Similarities Between Xiaomi, Smartisan, Meizu, and OnePlus
Apple Is in a League of Its Own
China-Based Feature Phone Vendors that Moved on to Selling Smartphones
Vendors Creating an Online Brand
Coolpad with Its Two New Brands
Future Outlook
Figure: Characteristics of Newer Smartphone Vendors in China

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