U.S. Consumer Requirements for Managed IoT and Home Automation Services and the Value Chain of Outsourced Opportunities from IoT to Business Process and IT
This IDC study provides an overview of the results of a comprehensive survey completed in 2015 on U.S. consumer buying patterns and the adoption of emerging "outsourced managed" services for IoT-enabled home automation capabilities that involved nearly 2,000 U.S. respondents. This study also provides an overview of the U.S. housing market and structure as a background to factors that players in this emerging market need to consider when pursuing opportunities for managed IoT and home automation services. It then presents details of the survey results on U.S. consumer views and requirements for managed IoT and home automation services involving their perceptions, service requirements and areas of interest, and expectations and preferences of providers. Finally, this study provides a framework of the impacts of consumer requirements on service providers for managed IoT and home automation services and factors that providers need to consider, highlights how complementary outsourced-managed services involving BPO and IT can leverage these managed IoT services opportunities, and offers essential guidance on how these players should look to compete to optimize their opportunities.
"According to a recent IDC survey, while U.S. consumers are showing interest in procuring managed IoT and home automation services in areas such as energy management, security, appliances and housewares, and home environmental monitoring, there are a broad range of requirements and needs that providers of these services need to meet in order to penetrate this emerging market," says David Tapper, VP of Outsourcing, Managed and Offshore Services at IDC. "Success for players looking to compete in the managed IoT and home automation services and those looking to bundle these opportunities with BPO and IT outsourcing services requires justifying investing in managed home automation services, understanding the housing market and household needs and requirements for home automation services; viewing consumers from a market basket of IoT needs; identifying first adopters of managed home automation services; leveraging the success of the outsourcing-managed services business model; developing a marketing strategy that addresses key elements such as price, product, promotion, place, and packaging; and establishing a clear position within the ecosystem of vendors while creating a new ecosystem of partners."
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