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U.S. Consumer Requirements for Managed IoT and Home Automation Services and the Value Chain of Outsourced Opportunities from IoT to Business Process and IT

U.S. Consumer Requirements for Managed IoT and Home Automation Services and the Value Chain of Outsourced Opportunities from IoT to Business Process and IT

This IDC study provides an overview of the results of a comprehensive survey completed in 2015 on U.S. consumer buying patterns and the adoption of emerging "outsourced managed" services for IoT-enabled home automation capabilities that involved nearly 2,000 U.S. respondents. This study also provides an overview of the U.S. housing market and structure as a background to factors that players in this emerging market need to consider when pursuing opportunities for managed IoT and home automation services. It then presents details of the survey results on U.S. consumer views and requirements for managed IoT and home automation services involving their perceptions, service requirements and areas of interest, and expectations and preferences of providers. Finally, this study provides a framework of the impacts of consumer requirements on service providers for managed IoT and home automation services and factors that providers need to consider, highlights how complementary outsourced-managed services involving BPO and IT can leverage these managed IoT services opportunities, and offers essential guidance on how these players should look to compete to optimize their opportunities.

"According to a recent IDC survey, while U.S. consumers are showing interest in procuring managed IoT and home automation services in areas such as energy management, security, appliances and housewares, and home environmental monitoring, there are a broad range of requirements and needs that providers of these services need to meet in order to penetrate this emerging market," says David Tapper, VP of Outsourcing, Managed and Offshore Services at IDC. "Success for players looking to compete in the managed IoT and home automation services and those looking to bundle these opportunities with BPO and IT outsourcing services requires justifying investing in managed home automation services, understanding the housing market and household needs and requirements for home automation services; viewing consumers from a market basket of IoT needs; identifying first adopters of managed home automation services; leveraging the success of the outsourcing-managed services business model; developing a marketing strategy that addresses key elements such as price, product, promotion, place, and packaging; and establishing a clear position within the ecosystem of vendors while creating a new ecosystem of partners."

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Executive Summary
Identifying Managed and Outsourcing Services Opportunities
Key Factors to Consider
Justifying Investment in Managed IoT and Home Automation Services
Housing Stock and Technology Usage
Marketing Strategy for Home Automation Services
Provider Strategy for Home Automation Services
Situation Overview
Integrated IoT Ecosystem: From Buyer to Provider
Consumers and the Housing Market
Service Providers and Outsourcers
U.S. Housing Market and Consumers
Housing by Income
Structure of the Housing Market
Energy Management
Appliances and Housewares
Utilities: Heating, Water, and Sewage
Safety Protection and Environmental Monitoring
U.S. Buyer Needs and Requirements for Managed (Outsourced) IoT and Home Automation Services
Familiarity with IoT and Home Automation
Preferences of Managed IoT and Home Automation Services
Consumption Preferences
Value of Managed IoT and Home Automation Services
Top IoT Services Preferences
Top Benefits for Managed IoT and Home Automation Services
Top Concerns in Using Managed IoT and Home Automation Services
Top Bundling Preferences for Managed IoT and Home Automation Services
Remote Mobile Access and Payment Preferences for Managed IoT and Home Automation Services
Provider Preferences and Requirements
Buyer Provider Preferences for Managed IoT and Home Automation Services
Future Outlook
Industry Trends and Dynamics: The Virtual Services Ecosystem
Managed IoT and Home Automation Service Provider Positioning
Overall IoT Positioning
Factors to Consider
Risk and Litigation
IoT Partnership Ecosystems
Housing Supply Firms and Vendors
Housing Services Firms
IoT-Enabled Device and Technology Vendors
Value of Outsourcing-Managed Services: From IoT to BPO and IT Outsourcing
Managed IoT and Home Automation Services
Portfolio of Service Offerings
Regulations and Certifications
Pricing and Costs
Value-Add
Risk Mitigation
Value of BPO and IT Outsourcing
BPO Services
IT Outsourcing Services
Linking Consumer to Commercial
Structure of the Business Model and Ecosystem for IoT-Enabled Outsourcing
Future State of Service Providers: The Auto Industry Cloud Delivery Model
Key Requirements for Providing Managed IoT and Home Automation Services
Core Competencies, Culture, and Capital
Strategic Investments
Essential Guidance
Learn More
Related Research
Synopsis
Figure: Integrated IoT Ecosystem: From Consumers to Suppliers
Figure: Respondents by Household Income, 2013
Figure: Share of Housing Stock by Number of Units per Housing Structure
Figure: Number of Rooms in Housing Units
Figure: New Single-Family Housing by Type of Completed Unit, 2009–2014
Figure: Number of Multifamily Units Completed by Number of Units per Building, 2014
Figure: Housing by Main Heating Equipment
Figure: Housing Units by Fuel Type
Figure: Average Housing Unit Site Energy Consumption
Figure: Housing by Household Appliances and Equipment
Figure: Number of Thermostats Used for Heating
Figure: Primary Source of Water
Figure: Means of Sewage Disposal
Figure: Housing Emergency and Disaster Preparedness: All Occupied Units
Figure: General Consumer Profile and Characteristics for IoT and Home Automation
Figure: Familiarity with the Terms Internet of Things and Home Automation
Figure: Preferences of Home Automation Services
Figure: Consumption Preferences for Connected Devices
Figure: Third-Party Service Provider Consumption Preferences by Home Functionalities
Figure: Top Service Preferences of Home Automation Services
Figure: Top Benefits of Home Automation Services
Figure: Top Concerns of Home Automation Services
Figure: Top Home Automation Services Bundling Preferences
Figure: Preferences for Remote Access Using Home Automation Capabilities
Figure: Payment Preferences for Home Automation Services
Figure: Top Expectations from Third-Party Service Providers
Figure: Top Expectations of Special Expertise by Category
Figure: Preference of the Maturity Level of Service Providers
Figure: Top Provider Preferences by Service Type
Figure: Top Expectations of Home Automation Service Needs
Figure: Virtual Services Ecosystem: The "New" Generation
Figure: IoT Solutions Options
Figure: Housing Ecosystem
Figure: Value Chain of Services: The Integrated "Stakeholder" Supply Chain
Figure: Service Providers and Outsourcers: The "Auto Factory Model" of Service Delivery

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