Market Research Logo

U.S. Consumer Digital Transformation Readiness Forecast, 2018–2022

U.S. Consumer Digital Transformation Readiness Forecast, 2018–2022

This IDC study presents a forecast of U.S. consumers that are ready for digital transformation based on existing levels of consumer engagement with technology and ability to set up and use digital devices independently on an advanced level."At the end of 2017, IDC believes there were 47 million U.S. consumers 18 years or older that were ready for digital transformation, up from 40 million at the end of 2016," says Greg Ireland, research director, Consumer Digital Transformation, at IDC. "We forecast the U.S. digital transformation–ready consumer population to grow to nearly 80 million individuals 18 years or older by the end of 2022. These are consumers that pay for digital services; engage daily with brands, businesses, friends, and tastemakers on social apps; and are capable of independently setting up and using devices on an advanced level."


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Technology Engagement
Technology Engagement
Technology Independence
Inhibitors
Technology Engagement
Technology Independence
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report