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The Chromebook Opportunity, Part 2: United States

The Chromebook Opportunity, Part 2: United States

This IDC Insight examines the immediate opportunity for Chromebooks in the United States and provides IDC's latest U.S. forecast for Chromebooks. Highlights of this document include:

  • Google is making significant improvements in its Chromebook features.
  • The offline experience of Chromebooks is undergoing significant improvements, with offline access to files and documents already available. Movies will soon get the offline treatment through Google Play.
  • IDC forecasts that Chromebook shipments to the United States will approach 4.6 million in 2014.

This IDC Insight examines key factors that will influence Chromebook growth in the education segment. A forecast is provided with outlook.

Will Chromebooks as a product category continue to show strong growth in the future? What products will have the maximum share in the education segment? Is product assortment of K–12 any different than it is in high education (Hi-Ed)?

This document is the result of IDC's ongoing research in the Chromebook segment. We conduct research via IDC's standard data-gathering processes, which include vendor guidance and shipment disclosure, in conjunction with the U.S. and worldwide PC trackers as well as executive interviews with the major OEM manufacturers of ultraportable PCs. In addition, the content and projected information in this document incorporate a level of modeling to fill in information gaps.

Please Note: Extended description available upon request.

IDC Opinion
In This Insight
Situation Overview
Future Outlook
Figure: U.S. Chromebook Shipments, 1Q13–3Q14
Figure: Worldwide Chromebook Shipment Share by Region, 1Q13–3Q14

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