The Carrier Conundrum: Data-Driven Transformation
Communication SPs (CSP) today face a new breed of challenges borne from fast-evolving and increasingly unfamiliar market environments. In response, they have implemented tactical solutions which have only partially addressed the demands of those environments. "As CSPs migrate from network-centric offerings to a broad range of services, their operational transformations must deliver automated, data-driven, agile solutions that position a CSP for a real-time, data-driven, and responsive future," says Hugh Ujhazy, associate VP, IDC Asia/Pacific Internet of Things.
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Methodology
- The Regions
- Comparing Large and Small Carriers
- Customer Demands for Agility
- Operational Transformation Opportunities and Impediments
- Transforming Information Management — The Move to Monetization
- Data Monetization
- Programmatic Digital Advertising Use Cases
- Programmatic Digital Advertising — A Big Opportunity That Is Hard to Reach
- How Are CSPs Finding Their Way into the Programmatic Advertising Value Chain?
- Sponsored Data Charging Monetization
- How Does Sponsored Data Charging Work?
- Transforming Infrastructure to Support Agile Operations
- Advice for the Services Provider
- Learn More
- Related Research
- Synopsis
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