This IDC study examines the forecast for Canadian TV service subscribers and revenue. It also addresses the current state of cable TV, satellite TV, and IPTV markets as well as the key drivers and inhibitors underlying the forecast. "While a mass exodus of traditional TV subscribers is not on the horizon, OTT services are snapping at the heels of uncentered consumers promising rich content with enhanced flexibility and convenience," says Emily Taylor, senior analyst for Consumer Services and Mobility. Manish Nargas, analyst for Consumer Services and Mobility, says, "TV service providers must be wary of all the forces that could erode their value proposition and must experiment with new services, product offerings, and unique next-generation features to prove their worth if they wish to maintain their subscribers and revenue."
Please Note: Extended description available upon request.