Canadian Financial Services Survey: Consumer Financial Services Preferences, 2018
This IDC Perspective looks at the demographic profile of Canadian bank clients along with their use of technology to support their banking needs. Data was obtained via an online survey involving more than 1,000 respondents. The survey results provide a good overview of the profile of financial institution (FI) clients in Canada and their preferred method of interfacing with their financial institution. "When looking at new digital channel offerings, it is important for financial institutions to continue to ensure that they provide real benefits for a broad range of client types, along with being easy to use. The current status where 87% of FI clients use digital channels most frequently for their interactions with their prime financial institution is remarkable," says Robert Smythe, associate analyst, IDC Financial Insights.
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