Canadian Consumer OTT Video Services Forecast, 2016–2020
This IDC study presents a forecast of existing paid over-the-top video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors."The gloves are off, and while one OTT contender has conceded defeat, the stakes for the remaining few have risen. With Amazon Prime Video, another heavy hitter having entered the ring, the fight for Canadian screen time and pocket books promises to heat up," says study author Manish Nargas, analyst for Consumer Services and Mobility. "Over the next few years, expect more experimentation in OTT models and fresh new content. Consumers stand to benefit the most as providers look for new ways to gain market share."
Please Note: Extended description available upon request.