Canadian Consumer OTT Video Services Forecast, 2016–2020

Canadian Consumer OTT Video Services Forecast, 2016–2020

This IDC study presents a forecast of existing paid over-the-top video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors."The gloves are off, and while one OTT contender has conceded defeat, the stakes for the remaining few have risen. With Amazon Prime Video, another heavy hitter having entered the ring, the fight for Canadian screen time and pocket books promises to heat up," says study author Manish Nargas, analyst for Consumer Services and Mobility. "Over the next few years, expect more experimentation in OTT models and fresh new content. Consumers stand to benefit the most as providers look for new ways to gain market share."

Please Note: Extended description available upon request.

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Paid OTT Video Services Subscriptions
Paid Transactional OTT Video Services Clients
Market Context
Drivers and Inhibitors
Exclusive and Original Content
New Entrants (or Lack Thereof) and Regulatory Frameworks
Next-Generation Connected Devices
Economies of Scale
Content Distribution and Geo-Restrictions
Significant Market Developments
Changes from Prior Forecast
Market Definition
Related Research

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