U.S. and Canada OTT Video Services Landscape

U.S. and Canada OTT Video Services Landscape

This IDC study provides a segmentation of the over-the-top (OTT) video services landscape in the United States and Canada. The focus is on outlining market segments across long- and short-form online video, providing segment definitions and assessing future opportunities in the OTT video services market. All segmentations reflect only premium or commercial content and do not include user-generated video uploaded for file-sharing purposes. They also don't include illegal or grey market sources of content such as VPN usage or torrent websites."The OTT video services landscape grows increasingly diverse as multiple monetization models, content types, distribution channels, and audience segmentations contribute to rapid market evolution," says Greg Ireland, research director for Multiscreen Video at IDC. "We are in the midst of a fundamental transformation of the consumer video services market as legacy distribution models are finally being pushed aside."

Please Note: Extended description available upon request.

IDC Opinion
In This Study
Situation Overview
Long Form
Long-Form Paid Business Model Segment
Virtual MVPD
Long-Form Ad-Supported Business Model Segment
Long-Form Service Distribution Models
Long-Form Service Examples
Short Form
Short-Form Ad-Supported Business Model Segment
Programmer Content/Media Company Site
Online Content Aggregator/Publisher
Carrier/Service Provider
YouTube Centric
Short-Form Paid Business Model Segment
YouTube Centric
Short-Form Service Examples
Future Outlook
Essential Guidance
Learn More
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook