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CRM on Steroids: Data-Driven Marketing to Enhance the Customer Experience

CRM on Steroids: Data-Driven Marketing to Enhance the Customer Experience

This IDC Insight provides an overview of the changing role of CRM applications in a data-driven world, with a key focus on data-driven marketing. Improving the customer experience is a key investment area for Australian organizations, and this IDC Insight utilizes local as well as global research to examine the role data-driven marketing plays in this endeavor. Key research findings from IDC Asia/Pacific's annual software study will be analyzed, a market consolidation discussion is provided, followed by a future outlook and an advice section.

IDC Opinion
In This Insight
Situation Overview
What Do We Mean by CX in Marketing?
The Answer? Data-Driven Marketing
Key Challenges
Skills, Tools, and Business Models Aligned with Digital Transformation
Investment in Legacy Applications and Tools
Data Silos and Organizational Structures
Strategy: Breaking Down Silos for Better Communication and Cooperation
Navigating Mergers, Acquisitions, and Divestment in the Vendor Community
Salesforce Acquires Demandware
Vista Buys Marketo
Future Outlook
The Future of Marketing
Accelerate the Use of Data
Essential Guidance
Advice for Technology Buyers
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