CRM on Steroids: Data-Driven Marketing to Enhance the Customer Experience
This IDC Insight provides an overview of the changing role of CRM applications in a data-driven world, with a key focus on data-driven marketing. Improving the customer experience is a key investment area for Australian organizations, and this IDC Insight utilizes local as well as global research to examine the role data-driven marketing plays in this endeavor. Key research findings from IDC Asia/Pacific's annual software study will be analyzed, a market consolidation discussion is provided, followed by a future outlook and an advice section.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook