A CIO Communication Framework for the Digital Era: The CIO's Direct Reports
This IDC Perspective discusses how CIOs can communicate effectively with their direct reports. The CIO's team must help formulate the transformation vision, mission, and goals; engage and motivate workers to embrace and execute the vision; and help create a "flywheel effect" that sustains continuous transformation. CIO–direct report communication is a critical linchpin in achieving organizational and digital transformation. This document is the third in a series of three documents that focus on CIO communications with the board of directors, LOB executive peers, and direct reports. This document describes what's different about communications in the digital era, lays out goals of CIO-direct report communications, calls out the challenges and pitfalls in communicating with direct reports, and offers strategies for improving the effectiveness of communications. "Digital transformation requires IT executives to change the way they think, act, work, and communicate in relation to their direct reports," says Marc Strohlein, adjunct research advisor with IDC's Research Network. "CIOs need to spearhead change with their direct reports to multiply their effectiveness in the organization."
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