Business Strategy: Results from IDC's Customer Insights and Analysis 2015 IT Survey — Retail Banking Investment Trends and Strategies
This IDC Financial Insights report provides actionable results from IDC's Customer Insights and Analysis 2015 IT Survey for individuals interested in retail banking trends that directly impact the customer. The survey included more than 3,500 IT decision makers across 24 industries, including 304 banking end-user respondents, in the United States to gauge IT spending drivers and obstacles and investment plans for IT and adoption rates of IT."Our analysis of this comprehensive survey provides valuable insight on how financial institutions are strategically managing tight IT budgets to transform how they engage the customer," says Marc DeCastro, research director, Consumer Banking, IDC Financial Insights. "Today's consumer has a very different set of expectations, which are formed outside of our industry. We need to focus on building systems that are personalized yet scalable to meet the new demands of the retail bank customer.""As banks move along the digital transformation (DX) path, understanding IT investment priorities for the foundational 3rd Platform technologies of Big Data and analytics (BDA), mobile, cloud, and social banking becomes essential," states Karen Massey, senior analyst, IDC Financial Insights. "Customer experience is a key goal of DX, and banks are shifting IT budgets accordingly."
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