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Business Strategy: Are European Shoppers Suffering from "Privacy Anxiety"?

Business Strategy: Are European Shoppers Suffering from "Privacy Anxiety"?

This IDC Retail Insights study assesses the perception of European customers regarding privacy issues when shopping in stores. It discusses the key findings of the IDC Retail Insights European Consumer Survey, 2015 carried out among 7,071 shoppers in 2015.

"The effective use of in-store WiFi networks provides the opportunity for true competitive differentiation with a retailer's most highly valued customers, as it is a way to enhance the overall shopping experience. Retailers are increasingly deploying WiFi networks, although they are still limited to flagship stores. By doing so, merchants will be able to collect more granular data around consumer shopping behavior and deliver targeted and personalized promotions to their clients. With data privacy anxiety not affecting many European shoppers yet, there is a good future outlook for all of these sets of interactive in-store technologies," said Luca Bonacina, senior research analyst, IDC Retail Insights.

Please Note: Extended description available upon request.

IDC Retail Insights Opinion
In This Study
Situation Overview
The Approach
Future Outlook
In-Store WiFi at a Glance
Privacy Concerns: The Shoppers Perspective
Essential Guidance
Actions to Consider
Learn More
Related Research
Figure: IDC Retail Insights European Consumer Survey, 2015
Figure: Contracts in the Networking Space under the Magnifying Glass
Figure: Shoppers Propensity to Access In-Store WiFi
Figure: Western European Shoppers Privacy and Security Concerns

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