Business Strategy: Digital Transformation in Consumer Products — Sales and Marketing
This IDC Manufacturing Insights study takes another look at sales and marketing for consumer goods manufacturers. "We know that organizations are continually adapting how they engage with consumers and serve their retail customers. This is the seventh year we've done this research and so many changes have occurred since 2010, the first year we produced the report, not only because of changing consumer expectations and customer engagement but also because of more tech-enabled interactions and capabilities," says Simon Ellis, program vice president, Supply Chain, at IDC Manufacturing Insights.
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