Business Strategy: The Dawn of a Golden Era — Recent Developments in Assortment Planning
This IDC Retail Insights report presents the results of IDC Retail Insights research into recent innovations from 12 leading assortment planning vendors and analyzes forces defining the dawn of a golden era of assortment planning. A healthy mix of established and emerging vendors of the assortment planning market is taking advantage of broad emerging information technologies trends to innovate. Assortment planning is the hub of the wheel of merchandising strategies and tactics. Buying, localization, pricing and promotion, space allocation and visual merchandising, replenishment and allocation decisions, and omni-channel tactics flow from its range and breadth decisions. Retailers need more capable assortment planning applications to manage complexities for profitable results and customer satisfaction.
"First- and second-generation assortment planning applications simply aren't up to snuff against today's requirements, to say nothing of tomorrow's needs," said Greg Girard, program director, IDC Retail Insights: Worldwide Omni-Channel Retail Analytics. "Assortment planning application vendors have redoubled their efforts of late and are bringing new capabilities to market," he continued.Please Note: Extended description available upon request.
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