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Brother Seeks to Increase Its B2B Presence with New Product Series and Channel Strategy

Brother Seeks to Increase Its B2B Presence with New Product Series and Channel Strategy

This IDC Insight examines and analyzes the discussions and presentations from Brother's press and analyst meeting held in New York City on January 19, 2016. This event was part of a prelaunch briefing of Brother's new channel strategy, workgroup devices, and mobile capabilities announced to the public on February 1, 2016.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
Brother's Strategy
Brother's Workhorse Series
Brother's Dealer Channel and Enterprise Target
Future Outlook

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