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A Blueprint for Partner-to-Partner Networks: The P2P Collaboration Framework

A Blueprint for Partner-to-Partner Networks: The P2P Collaboration Framework

This IDC study describes the Partnering Collaboration Framework, a framework of 10 business functions and 4 collaboration levels that describes how channel partners can create successful and repeatable working partnerships with other channel partners.

"IDC believes that P2P collaboration is even more important than ever in the era of the 3rd Platform. Solution providers that want to leverage their skills with mutually beneficial relationships should use the Partnering Collaboration Framework to understand their company's own readiness to partner and to evaluate companies with which they might partner." — Marilyn Carr, director, Software Channels Research

Please Note: Extended description available upon request.

IDC Opinion
In This Study
Situation Overview
P2P Networking Ecosystem
What Happens When Partners Work Alone?
Why Partner with Other Partners?
Partnering Collaboration Framework
Levels of Partnering Collaboration
Partnering Collaboration Framework
Joint Business Planning
Leads and Pipeline
Sales Compensation
Market Messaging
Resource Utilization
Readiness and Certification
Product and Customer Support
Customer Relationships and Satisfaction
Future Outlook
Essential Guidance
Recommendations for Channel Partners
Recommendations for Software Vendors
Learn More
Related Research
Table: Partnering Collaboration Framework

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