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Blockchain in Retail: European Implications, 2019

Blockchain in Retail: European Implications, 2019

This IDC Perspective examines the implications European retailers face in adopting blockchain technology. In retail, blockchain is a key enabler for traceability, loyalty, and compliance, supporting retail organizations in facing the pressure of evolving to experience-based business models and delivering real-time contextual experiences. Therefore, implementing blockchain provides European retailers with the means to face these security challenges while enabling their customers to enforce their data privacy rights regarding the personal data they choose to share with their preferred brands."More and more European retailers are implementing blockchain technology, and investments will achieve a five-year CAGR of about 70%," said Ornella Urso, research analyst, IDC Retail Insights. "As a first step of the technology adoption road map, it is important for retailers identify business cases they intend to achieve for enabling supply chain visibility, customer loyalty, and regulatory compliance; acquiring the right talent; and being part of a dynamic ecosystem."

Please Note: Extended description available upon request.

Executive Snapshot
Situation Overview
The Blockchain Opportunity in Retail
Adoption in Europe
Technology Road Map
Adjacent Technology Impact
Advice for the Technology Buyer
Communicate Using Metrics That Matter
Understand Your Appetite for Risk and Your State of Readiness to Adopt
Critical Risk Assessment
Organizational Readiness Assessment
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