Big Data Adoption and Key Use Cases in Western Europe: Finance and Discrete Manufacturing Ahead of the Game
This IDC study focuses on Big Data and analytics adoption and outlines key use cases across vertical markets, drawing on the results of the IDC European Vertical Markets Survey carried out between August and October 2014 in France, Germany, Italy, Spain, and the U.K. among 1,588 companies with more than 10 employees. Results are provided for finance, discrete manufacturing, process manufacturing, telecom/media, utilities/oil and gas, retail/wholesale, professional services/transport, healthcare, and government/education sectors.
"Due to the increasing penetration of digital and Third Platform technologies, companies are able to gather a wide range of customer-related information from a wide range of channels such as ecommerce websites, mobile applications, or social networks. Collecting, storing, and processing data enable businesses to gain an understanding of who they are targeting and, ultimately, to improve their performance. Western European companies adopt business intelligence and analytical tools for a large number of use cases that vary by vertical market. Being data-driven is essential for businesses operating in high competition, and Big Data and analytics are an effective way to gain competitive advantage," said Andrea Minonne, research analyst, IDC European Industry Solutions.Please Note: Extended description available upon request.