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Australia Vertical Markets Forecast 2H14 Update, 2014–2018

Australia Vertical Markets Forecast 2H14 Update, 2014–2018

This IDC study presents an updated forecast and analysis of 12 vertical markets in the Australia ICT market for the period of 2014–2018. This study aims is to provide a guide for ICT vendors, explaining which path future demand will follow and trends that will influence end-user IT spending. In particular, specific vertical drivers and trends will be evaluated to provide vendors with insights into how buying and investment decisions are reached in different industries."With razor-thin growth forecast through to 2018, Australian vendors and service providers will need to tighten up their focus, or risk becoming irrelevant," says Louise Francis, IDC Research Manager for IT Spending. The opportunities are there, but to identify them, providers must understand the buying behaviour, triggers for investment, and areas in which budgets are most likely to be increased or, more importantly, will be trimmed." "Australian enterprise organisations are in a period of transition. Most are experiencing disruption in their industries from new or existing players," says Emilie Ditton, Head, Asia/Pacific Energy Insights and Vertical Markets. "Whilst looking for ways to find cost savings and efficiencies is a continued focus, most are challenging themselves to understand how to compete in the new world of the 3rd Platform IT and find the use cases that deliver value within their business process stack."

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Australia's Industry ICT Spending
Key Industry Forecast Trends
Market Context
Drivers and Inhibitors
Vertical Market Drivers
Economic Growth
Business Confidence
New Free Trade Agreements
Vertical Market Inhibitors
Public Spending Cuts
Business Investment
Significant Market Developments
Resource Industries
Federal Government
Australian State/Local Government
Changes from Prior Forecast
Market Definition
Related Research

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