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Augmented Reality for the Hardcopy Industry

Augmented Reality for the Hardcopy Industry

This IDC Insight discusses augmented reality (AR) technology in the context of the hardcopy market. This Insight covers current activity by hardcopy technology suppliers to participate in the augmented reality market and gives qualitative insights to customer needs through interviews conducted by IDC analysts.


IDC Opinion
In This Insight
Situation Overview
Augmented Reality in Context of Print
Hardcopy Industry Participants
HP Aurasma
Toshiba
Canon
Blippar
Customer Needs for Augmented Reality
The World Bank: A Case for In-Plant AR Use
Future Outlook

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