Asia/Pacific (Excluding Japan and China) Customer Relationship Management Applications Market Share, 2019

Asia/Pacific (Excluding Japan and China) Customer Relationship Management Applications Market Share, 2019

Despite being dominated by large CRM platform vendors, the market has a huge scope for start-ups to grow, especially those that focus on innovative AI software applications. Organizations will invest in big data and analytics (BDA) tools to improve customer insights and engagement. Companies will continue to focus on improving employee experience (EX)/employee satisfaction and personalizing CX/customer engagement with relevant information based on customer preferences. These CRM solutions help organizations in gaining market penetration and customer retention, thereby enabling them to maximize their total addressable market (TAM) opportunities, says Srinivas Sameer Javvadi, market analyst for software, IDC Asia/Pacific.

Please Note: Extended description available upon request.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Salesforce.com
Oracle
SAP
Microsoft
Zendesk
Market Context
Significant Market Developments
Methodology
Market Definition
Advertising Applications
Marketing Campaign Management
Digital Commerce Applications
Sales Force Productivity and Management Applications
Customer Service Applications
Contact Center Applications
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