Artificial Intelligence and the Transformation of Marketing Roles
This IDC Perspective outlines the expected impact of artificial intelligence (AI) on marketing roles. Because of the high degree of decision making in marketing, this function will be among the first to be radically transformed by AI. The document lists nearly 100 marketing use cases that AI will be capable of delivering over the next three years. IDC analysts identify the ways different roles will be changed and projects which of the current marketing roles in IDC's Worldwide Marketing Taxonomy will be most affected. Recommendations for marketing leaders on how to prepare are included."Marketing automation has already changed the marketing job more than at any time in the history of the function. AI is about to transform it again," says Gerry Murray, director with IDC's Marketing and Sales Automation service. "Marketing leaders must prepare their organizations now. Organizational structures, role composition, and workforce practices need to accommodate AI as it is already in your marketing stack."
Please Note: Extended description available upon request.
- Executive Snapshot
- Situation Overview
- How AI Will Change the Work of Marketing
- Four Types of Marketing Job Change
- Work Reduction
- Work Guidance
- Expanded Work for AI "Helpers"
- Expanded Work Requiring Uniquely Human Skills
- Advice for the Marketing Leader
- Which Current Marketing Jobs Will Change the Most
- Essential Guidance for Marketing People Managers
- Which Current Marketing Jobs Will Change the Least
- New Jobs on the Horizon
- Learn More
- Related Research
- Synopsis
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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