This IDC study looks at the performance of the storage services market in the Americas from 2009–2014 and presents the market forecast for 2015–2019. The storage services market remains one of the healthiest components of the entire storage business and will stay that way for the foreseeable future, even as the effects of automation and longer system life cycles shift business needs. "Stronger economies, ongoing IT transformations, and the evolution/migration to the cloud remain the biggest drivers for storage-related service in the Americas region," says Paul Hughes, program director, Storage and Data Management Strategies. "Many of these trends are driven by the ongoing shift of the 3rd Platform, which drives growth of new applications and data but adds complexity and confusion in their adoption. The trends toward solution-oriented selling around cloud, flash, software-defined storage, and hyperconverged systems will also help create guaranteed professional services revenue, both from front-end consulting and from back-end maintenance and support."