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Adobe MAX 2018: The Creative Side of an Experience Business

Adobe MAX 2018: The Creative Side of an Experience Business

This IDC Perspective presents highlights from Adobe's annual user conference for Adobe Creative Cloud users, Adobe MAX 2018. Adobe MAX 2018, which drew more than 14,000 photographers, videographers, and designers to Los Angeles in October, showcased plenty of exciting enhancements and new additions to Adobe Creative Cloud. Adobe Premiere Rush CC, Adobe Project Gemini, Adobe Photoshop on the iPad, Adobe Aero for AR apps, enhancements to Adobe XD for voice-based app design, and the new Adobe Asset Link were just a few of the highlights."Content is still king, and Adobe continues to drive innovation in digital experience with tools for both creative pros and creative non-pros," said Melissa Webster, vice president for Content and Digital Media Technologies. "Adobe Asset Link will significantly improve collaboration between creatives, marketers, agencies, and other stakeholders."

Please Note: Extended description available upon request.

Executive Snapshot
Situation Overview
Key Themes
Continued Innovation in Tools for Creative Pros
Market Expansion to Creative Nonprofessionals
Streamlining Collaboration Between Creative and Marketing
Advice for the Technology Buyer
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