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Adobe Continues to Excel, but Strategic Challenges Lie Ahead

Adobe Continues to Excel, but Strategic Challenges Lie Ahead

This IDC Flash looks at Adobe, which has produced stellar financial results of late. The company's 2Q16 results are no exception. Adobe has been masterful in transitioning from being a product company into a cloud company (81% of revenues in 2Q16 were in recurring revenues) while continuing to grow its revenues and remain very profitable (23% operating margin). This Flash examines the drivers of these financial results and their sustainability, especially for European markets.


In This Flash
Situation Overview
Future Outlook
Reinvention as a Cloud Platform Provider
Repositioning as a Customer Experience Business
Leveraging Adobe Assets and Brand Image

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