Markettrends, players & outlook
This report introduces the key components of the ehealth market andidentifies the products and services of most interests in thehealth industry, including IoT-enabled medical devices, telemedicine and remotepatient monitoring. The particular nature of health industries has beenconsidered in regard to data sensitivity and regulation.
It evaluates the initiatives and strategies of players coming fromdifferent sectors, particularly facing the strong incumbents (medtech giants).The positioning of each category of players has been also addressed by takingthe competitive landscape into account.
Finally, in examining the gaps which lie between promising benefits andwhat is required for ehealth deployment and adoption, the challenges linkedwith data security and interoperability, organisational changes withinhealthcare industries, as well as the business model are analysed.The ‘silver economy’, encompassing bothmedical-oriented ehealth solutions and non-medical wellness applications, isalso analysed through players’ strategies and market challenges.