This report looks at the potential success of vertical integration in the
audiovisual value chain by telcos, TV broadcasters and Internet players.It
analyses the reasons for the many operations we are seeing by exploring thechangestaking place in the audiovisual
It provides an overview of the major acquisitions involving companies and
content rights, as well as the new companies and services created by players
downstream in the chain.
It then seeks to understand therole played by contentin the strategy of each category of
player based on concrete examples.
The report also examines thestrengths and weaknessesof thethree
in this race to acquire content, before exploring each one’sprospects
possible alternative strategies.