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World TV & New video services - data & forecasts up to 2020

World TV & New video services

- Terrestrial - Satellite - Cable - IPTV - DVD - Blu-ray - Video on demand

Data & forecasts up to 2021

Our TV experts publish half-yearly their TV & Video Services observatory covering 39 countries, 10 regions and world consolidated.

This ongoing monitoring is accompanied by regular analyses and analyst viewpoints of trends, disruptions and industry moves.

This bundle includes two deliverables:

1. A report (ppt format) The state-of-the-art for TV & Video Services: changes in accessing TV, viewing patterns, TV & video revenues and audiovisual value chain. Besides the monitoring of these criteria the study provides you with analyses and viewpoints of our lead TV & video analysts. It draws the audiovisual landscape regarding TV & video services worldwide, going even further in stressing out the regional differences and market specificities.

2. A half-yearly updated dataset (xlsx) Historicals, Estimations & Forecasts up to 2021

- TV and OTT video access modes: Terrestrial, Cable, Satellite, IPTV
- Network digitization
- TV and video consumption: audience and time spent
- Television and video revenues

TV revenues: advertising, subscription, public revenues
Physical video revenues: DVD/BluRay retail & rental
Video on demand revenues: DTR, EST, SVoD, advertising


1. Executive Summary
1.1. Key trends
1.2. Cable, number one purveyor of TV programming
1.3. Europe: a disparate landscape
1.4. Despite disparities in certain countries, more than 80% of households receive digital TV on average
1.5. TV: top money-maker
1.6. Asia-Pacific now tied with Europe
1.7. VoD markets growing rapidly, especially in Asia-Pacific
1.8. The UK: Europe’s TV market leader
1.9. Strong correlation between TV access mode and pay-TV adoption rates
2. Methodology
2.1. Indicators by country
2.2. Definitions
2.3. Pay-TV segmentation
2.4. Sources
3. Viewer behaviour
3.1. Stagnant live TV viewing
3.2. How much is the development of on-demand sources hurting live programming?
3.3. Is the hard copy dead?
3.4. How we will watch TV in future
4. TV service access modes
4.1. TV access worldwide
4.2. Is cord-cutting good for terrestrial TV?
4.3. Emerging markets: cable driving growth
4.4. Satellite TV continuing to enjoy steady growth
4.5. Limits of IPTV penetration
4.6. The future of access modes
4.7. Worldwide, more than four out of five households have access to digital television in 2016
4.8. Forces driving the progress of digital TV
4.9. Timetable for the digital switchover worldwide
4.10. The future progress of digital TV
5. Audiovisual industry revenue
5.1. Growth of audiovisual revenue worldwide
5.2. Audiovisual revenue growth
5.3. Growth of linear TV revenue worldwide
5.4. Growth of household spending on TV services
5.5. Growth of pay-TV revenue
5.6. TV access and premium services
5.7. Growth of TV ad revenue worldwide
5.8. TV revenue growth
5.9. Growth of video hard copy sales worldwide
5.10. The growth of video hard copy sales worldwide
5.11. Growth of video on-demand revenue worldwide
5.12. The growth of video on-demand revenue worldwide
6. Audiovisual media market players
6.1. America's hegemony continues
6.2. ... including in the OTT sector
6.3. A strong global fooprint for US OTT companies
List of Tables and Figures
1. Executive Summary
Breakdown of the globe’s TV households by access technology in 2016
Breakdown of TV households in the biggest European markets by access technology in 2016
Digital TV penetration worldwide in 2016
Breakdown of audiovisual market revenue in 2016
Breakdown of TV market revenue in 2016
Breakdown of video on-demand market revenue in 2016
Breakdown of TV market revenue in the biggest European markets in 2016
Pay-TV penetration rates worldwide in 2016
3. Viewer behaviour
Change in live TV viewing time by region, 2014-2015
Change in the top five national TV networks’ audience share in the EU-5 and in the US, 2012-2015
Breakdown of TV viewing time in the US in 2015
Comparative rate of increase for live TV, time-shifted TV and online video viewing time in the US, between 2011-2012 and 2014-2015
Growth of video hard copy sales in Europe, 2013-2017
Growth of video hard copy rentals in the US, 2013-2017
Hard copy video market growth in Europe and in the US, 2016-2021
4. TV services access modes
Change in TV access modes worldwide, 2013-2017
TV households worldwide in 2016
Change in terrestrial TV households’ share of the global total, 2013-2017
Regional TV access mode split in 2016
Cable penetration of TV households in 2016
Veteran markets’ and BRIC nation households’ contribution to the increase in cable households between 2013 and 2016
Change in households’ TV access modes worldwide between 2013 and 2016
Growth of FTA satellite and satellite pay-TV households worldwide, 2013-2017
Change in IPTV’s share of TV households worldwide, 2013-2017
Growth of IPTV households in the top European, Asiatic markets and in the US, 2013-2017
Forecast change in viewers’ choice of TV access channel, 2016-2021
Growth of digital TV penetration worldwide, 2013-2017
Regional digital TV penetration in 2016
Comparison of digital TV and pay-TV penetration worldwide in 2016
Growth of digital TV penetration worldwide by access mode between 2013 and 2016
Timetable for terrestrial broadcasting networks’ switchover to digital
Forecast evolution of digital TV penetration worldwide, 2016 & 2021
5. Audiovisual industry revenue
Change in the breakdown of audiovisual market revenue, 2013-2017
Regional breakdown of audiovisual market revenue in 2016
TV revenue growth forecasts by market, 2016-2021
Breakdown of TV revenue by source, 2013-2017
Regional split for global TV revenue in 2016
TV households’ spending on TV services by region in 2016
Growth in spending per pay-TV household, 2013-2017
Growth of pay-TV households worldwide by type of network, 2013-2017
Regional pay-TV revenue growth, 2013 & 2016
Breakdown of pay-TV households by type of service in Japan, Germany, France and UK, in 2016
Pay-TV revenue by type of service in Japan, Germany, France and UK, in 2016
Regional growth of TV ad revenue, 2013 & 2016
Ad revenue growth in Europe’s main TV markets, 2013-2017
Forecast growth of TV market revenue by source, 2016-2021
Change in the breakdown of revenue earned on hard copies by type of service, in the US and the EU-5, 2013-2017
Regional breakdown of global video hard copy revenue in 2016
Retail revenue from video hard copies in the US and the EU-5, 2016-2021
Change in the breakdown of VoD revenue by type of service, 2013-2017
Regional breakdown of global VoD revenue in 2016
Forecast change in VoD income by revenue source, 2016-2021
6. Audiovisual media market players
The world's top 20 media companies by revenue earned in 2015
Top US OTT vendors' customer bases in 2015
The USA’s share of the global VOD and pay-TV market, by type of service, in 2016
American OTT video providers’ footprint in Europe as of 31 December 2015

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