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TV & Video Services Markets in North America

TV & Video Services Markets in North America

Terrestrial
Satellite
Cable
IPTV
OTT
Video on Demand

This TV and Video Market observatory covers North America (Canada and the United States).

It contains historic data going back to 2015, and market forecasts up to 2023.

It covers how viewers access TV programming along with TV and OTT service revenue. The leading players’ audience and viewer data are also documented, segment by segment.

The Excel dataset is completed by a summary that delivers insights on the findings and the major trends in markets and services.

This report is part of our global Television and Video Market observatory. This includes dedicated publications on Middle East-Africa, Europe, Latin America and Asia-Pacific regions, as well as a consolidated global edition.


1. Executive Summary
2. Audiovisual consumption
2.1. Steady decline in TV viewing in North America
2.2. Are we seeing a free to air TV revival?
3. TV access technologies
3.1. North America hit hard by cord cutting
3.2. Return of the rooftop antennae and free to air TV in the steaming era
4. TV & video revenue
4.1. TV market value continues to shrink in North America
4.2. OTT continues to rise
4.3. OTT growth barely offsetting TV revenue losses
5. Market players
5.1. An increasingly concentrated market in the United States
5.2. Veteran players’ OTT-centric responses
List of tables and figures
Audiovisual consumption
Average video screen time in the United States
Average TV screen time in the United States
TV access technologies
Progression in the pay-TV penetration rate in North America
Progression of pay-TV subscriber numbers in North America, by access technology
Average growth of OTA households in North America between 2015 and 2018
Change in the number of TV households in North America by access network, between 2015 and 2018
Change in the percentage and number of terrestrial TV households in North America, 2018-2023
TV & video revenue
Pay-TV revenue growth in North America in 2018
Progression of TV revenue in North America, 2015-2023
OTT revenue growth in North America in 2018
Progression of OTT revenue in North America, 2015-2023
OTT‘s share of TV and video revenue in 2023
Progression of linear TV and OTT market revenue in North America, 2015-2023
Market players
Snapshot of the top media companies in the United States
Top TV and video market mergers and acquisitions in the United States between 2015 and 2018
Subscriber growth for the top OTT services in the United States, 2013-2018
Disney+

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