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The TV & Video Market in Middle East/North Africa & Sub-Saharan Africa

The TV & Video Market in Middle East / North Africa & Sub-Saharan Africa

Terrestrial
Satellite
Cable
IPTV
OTT
Video on demand

Data & forecasts up to 2023

IDATE DigiWorld is forecasting a 35.7% growth in the Africa/Middle East region’s television and video market between 2018 and 2023, taking it from 10.9 billion to 14.8 billion EUR. The biggest driver will be Sub-Saharan Africa with 6.7% annual growth, to reach 10 billion EUR in 2023. The strongest growth is finally in OTT video services, in Africa as in the Middle East.
This TV and Video Market observatory covers the Middle East, North African & sub-Saharan Africa regions.
It contains historic data going back to 2015, and market forecasts up to 2023.
It covers how viewers access TV programming per network and segments (Free and Pay TV) along with TV and OTT service revenue (advertising, pay). The number of subscribers are also documented for the leading players.
The Excel dataset is completed by a Powerpoint document that delivers insights on the key findings and the major trends in markets, services and players’ positioning.
This report is part of our global Television and Video Market observatory


1. Executive Summary
2. TV & video consumption
2.1. Influence of linguistic areas and free to air TV
2.2. Heavier TV viewing than the global average
3. TV access modes
3.1. High potential addressable market in Sub-Saharan Africa, but a much more disparate situation in MENA
3.2. Sub-Saharan Africa: most watch free to air channels, but pay-TV is growing
3.3. MENA will remain an FTA TV market
3.4. Sub-Saharan Africa is and will remain a broadcast-centric market
3.5. Satellite reception ultra-dominant in MENA
3.6. Patchy wireline access automatically penalises the spread of IPTV in Africa
3.7. In MENA, IPTV concentrated in the Gulf States
3.8. The digital terrestrial transition still a challenge in Africa
4. Video revenue
4.1. The Sub-Saharan market is under monetised, but change is on its way
4.2. MENA: a stagnating market
4.3. OTT still only a complementary service in Sub-Saharan Africa
4.4. OTT, a major growth driver in MENA
5. The players
5.1. Public, private and international players competing in Sub-Saharan Africa
5.2. A highly concentrated TV sector in MENA
5.3. Subscription TV market highly concentrated in Sub-Saharan Africa
5.4. Premium TV service leaders in trouble in MENA
5.5. OTT market concentration underway in Sub-Saharan Africa
5.6. SVOD in MENA, Starz Play going after Netflix
List of tables and figures
Main linguistic areas in Africa/the Middle East
Number and linguistic breakdown of FTA TV channels in MENA
TV viewing in French-speaking Sub-Saharan Africa in 2018
Average video consumption
TV Viewership by country and channel origin, Arab audiences in 2015
Regional population growth
Percentage of households with a TV in Africa/the Middle East
Pay-TV penetration rate in Sub-Saharan Africa in 2018
Change in pay-TV vs. FTA households in Sub-Saharan Africa
Change in the breakdown of TV subscribers in Sub-Saharan Africa by access technology
Pay-TV penetration rate in MENA in 2018
Change in pay-TV vs. FTA households in MENA
Change in the breakdown of TV subscribers in MENA by access technology
Rate of TV service digitisation in Sub-Saharan Africa in 2018
Change in the breakdown of TV reception modes in Sub-Saharan Africa
Breakdown of TV reception modes in Sub-Saharan Africa by country, 2018
Rate of satellite TV access in MENA in 2018
Evolution of TV reception modes in MENA
Breakdown of TV reception modes in MENA, 2018
Breakdown of cable/MMDS and IPTV subscribers in Sub-Saharan Africa, 2018
Distribution of cable/MMDS subscribers in Sub-Saharan Africa, 2018
Breakdown of cable/MMDS and IPTV subscribers in MENA, 2018
Distribution of IPTV subscribers in MENA, 2018
Evolution of terrestrial TV reception in Sub-Saharan Africa
Evolution of terrestrial TV reception in MENA 20
TV revenue growth in Sub-Saharan Africa 2015-2023
Distribution of TV revenue in Sub-Saharan Africa in 2018
Average annual pay-TV revenue growth in the Middle East & North Africa between 2019 and 2023
Average annual ad revenue growth in the Middle East & North Africa between 2015 and 2018
TV revenues in the Middle East & North Africa, 2015-2023
OTT’s share of TV & video market revenue in Sub-Saharan Africa in 2023
SVOD subscriber growth in Sub-Saharan Africa, 2015-2023
Progression of OTT vs. TV linear TV revenue in Sub-Saharan Africa, 2015-2023
OTT’s share of TV & video market revenue in MENA in 2023
SVOD subscriber growth in MENA, 2015-2023
Progression of OTT vs. TV linear TV revenue in MENA, 2015-2023
Number of channels operated by FTA market leaders in MENA
Subscriber growth for the main pay-TV services in Sub-Saharan Africa, 2015-2018
Pay-TV leaders’ market share in Sub-Saharan Africa, 2018
Subscriber growth for the main pay-TV services in MENA, 2015-2018
Pay-TV leaders’ market share in MENA, 2018
OTT video services available in South Africa, 2018
Paid OTT video providers’ market share in South Africa, 2018
SVOD leaders’ market share in MENA, 2018

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