The TV and video market in Europe
Terrestrial - Satellite - Cable - IPTV - OTT - Video on demand – Data & forecasts up 2023
Europe’s TV and video market is going the way of the North American market:
Declining TV viewing time and TV household numbers;
Pay-TV revenue that is starting to shrink as OTT services continue to attract more and more customers, and drive down prices;
A booming SVOD market, controlled by a handful of American heavyweights.
The fault lines are growing between Western and northern Europe on the one side, and Eastern and southern Europe on the other:
Countries in the west and north of Europe are well into the transition that aligns them with TV viewing trends in the US;
While the TV market in countries in the east and south of Europe are still playing catch up;
Which explains why the two blocs are having opposite growth trajectories: one is on the decline while the other is still enjoying steady growth.
Within this unstable environment, questions remain over the future of Europe’s broadcasters and media companies:
Faced with the American threat, national and pan-regional alliances are starting to form in Europe;
Co-financed OTT and content platforms are thus starting to emerge, hoping to withstand the American onslaught;
But their ability to compete with the massive brand name clout of their US counterparts has yet to be proven.
In this new report, IDATE DigiWorld delivers an analysis of the sector’s key indicators, and so providing readers with a deeper understanding of current and upcoming shifts and trends in Europe’s TV and OTT markets:
A dataset of more than 25 countries, historical data back to 2015 and market forecasts up to 2023.
It covers the key indicators for tracking the TV and video sector: TV access systems, TV and OTT service revenue, audience and subscription figures for the top players, and data by segment.
The report provides an analysis of the main market trends, and the developments to watch.
This report is part of our global TV and video market watch service.
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