This yearly observatory – report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2021.
Markets covered: Internet access and usage – search – social – mobile – video – e-commerce – m-commerce – communication – cloud – digital contents – online games.
These markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
7 regions and 15 countries covered: World, Europe, EU5, Latin America, Asia-Pacific; Middle East & Africa, North America, USA, Canada, France, Germany, Italy, Spain, United Kingdom, Russia, Switzerland, Turkey, China, India, Japan, South Korea, South Africa, Brazil
The total telco services market is also provided as a means of comparison with the OTT services market
Focus on the principal Internet players: GAFAM (Google, Amazon, Facebook, Apple, Microsoft) and BAT (Baidu, Alibaba, Tencent), including their revenues and platform strategies. Main OTT market trends and dynamics are also provided, including the key players, competition levels and IDATE’s perspectives and outlook.