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DAZN – The Netflix of Sport?

DAZN – The Netflix of Sport?

A unique service for distributing sport programming, available only in streaming, DAZN is the brainchild of its founder, Leonard Blavatnik, the world’s 48th wealthiest person.

This IDATE DigiWorld report describes the company’s organisation, and details its business in the eight countries where it currently provides services.

The company is then examined within the context of its (highly) competitive environment, namely the acquisition and exploitation of premium sport rights.

Its model and economic performance are then analysed. To become a profitable venture, DAZN will apparently need to increase it subscriber numbers dramatically, if it hopes to be the Netflix of sport one day.


1. DAZN: the company
1.1. The company
1.2. Expansion of the DAZN footprint
1.2.1. DAZN began in Europe’s German-speaking countries
1.2.2. DAZN has seized opportunities in Japan and in Canada…
1.2.3. … and in European sports-mad countries, Spain and Italy
1.2.4. A must for sport: the United States and Brazil
1.3. The platform’s features
2. Economic performance
2.1. The competitive environment
2.2. DAZN’s main rights compared to the competition
2.3. Business model
2.4. Economic performance
3. Company strategy
3.1. Target footprint of 20 countries in 2022
3.2. The Netflix of sport?
List of tables and figures
DAZN parent company, Access Industries
New organisation around the DAZN brand
DAZN’s global footprint
DAZN Germany, sharing Champions League matches with Sky
DAZN Japan, major sports on the platform
DAZN Canada, complete NFL access
DAZN Italy, agreement with Sky
DAZN Spain, secondary rights
DAZN USA, agreement with Matchroom Boxing
DAZN Brazil, pre-launch on YouTube
DAZN ‘MultiView’ allows viewers to watch four programmes at once
DAZN-compatible smart devices
DAZN’s main rights compared to the competition, by country

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