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World Consumer Electronics Market - forecasts up to 2020

The World Consumer Electronics market

CE devices in a new visual age - Markets & Forecasts up to 2020

This study gives a clear overview of the Consumer Electronics sector and identifies the main technological and industrial trends:

  • TV technology innovations
  • smartwatches, a market still in its infancy
  • impact of OTT video
  • smart toys perspectives
  • virtual reality, still an emerging market
  • mixed reality potential
  • the smart home renewal
  • video games, pioneering multiscreen usage
  • voice interaction
  • the necessary transformation of personal computers
  • the age of contactless payment.
It also delivers key indicators, market sizing and forecasts to 2020 for the following segments: TV and UHD TV, STB (cable, satellite, terrestrial, IPTV), digital media boxes (DMA, DMR, PVR, DVR, Blu-Ray, home consoles), portable media devices (tablets, smartphones, handheld consoles), personal computers (desktop and laptop).


1. Executive Summary
 1.1. Eleven CE trends in 2016
 1.2. Steady growth in number of devices sold
 1.3. Mobile devices: considerable market share in the CE market
 1.4. More than 2.5 billion connectable devices sold in 2016
2. Methodology
 2.1. Indicators
 2.2. Geographical coverage
3. Eleven industry trends in consumer electronics
 3.1. TV technology innovations
 3.2. Smartwatches – a market still in its infancy
 3.3. Impact of OTT video on consumer electronics
 3.4. Smart toys – growth revised downwards
 3.5. Virtual reality – still an emerging market
 3.6. The potential of mixed reality
 3.7. The Smart Home – the Internet giants launch their assault on the home
 3.8. Video games – pioneering multiscreen usage
 3.9. Voice interaction in consumer electronics
 3.10. The necessary transformation of personal computers
 3.11. The age of contactless payments
4. The state of development of the various consumer electronics segments
 4.1. Steady growth in number of devices sold
 4.2. Mobile devices: considerable market share in the CE market
 4.3. More than 2.5 billion connectable devices sold in 2016
5. Smart TV: the era of UHD
 5.1. Smart TVs account for the large majority of sales
 5.2.Almost all TVs sold in North America and Europe are smart TVs
 5.3. 27% of TV households will own an Ultra-HD TV in 2020
6. The set-top box (STB) segment
 6.1. Slow growth for the entire STB market
 6.2. Digital STB sales driven by growth in Asia-Pacific
 6.3. Cable STBs: very slow growth in the coming years
 6.4. Satellite STBs: connectable STBs still in the minority in 2016
 6.5. Terrestrial STBs: a growing market but still a minor one
 6.6. IPTV STBs: average annual growth of 6% between 2016 and 2020
7. The digital media box (DMB) segment
 7.1. A declining market from 2017
 7.2. Home consoles: Sony and Microsoft account for the majority of sales
 7.3. Blu-ray players: early signs of eventual disappearance
 7.4. DMA/DMR: stable sales
 7.5. DVRs: a market in decline from 2018
8. The computer segment
 8.1. Computers: steady decline with tablets benefiting
 8.2. Between 2016 and 2020, an average annual decline in computer sales of -2.7% with tablets gaining (+3.8%)
 8.3. Decline for all types of computers
9. The portable media device (PMD) segment
 9.1. Portable media devices: a segment still enjoying strong growth
 9.2. Smartphones: the leading consumer electronics devices
 9.3. Tablets: slowing sales
 9.4. Handheld console sales strongly impacted by the democratisation of smartphones and tablets
 9.5. The value of the handheld console market has experienced a net decline since 2012
 9.6. The smartphone, the undisputed leader in the personal device category
List of Tables and Figures
1. Executive Summary
 Global CE shipments by device, 2016-2020
 CE devices shipments by geographic region and by device type, 2016
 Connectable and non-connectable TV shipments worldwide, 2016 & 2020
 Connectable and non-connectable DMB shipments worldwide, 2016 & 2020
 Connectable and non-connectable STB shipments worldwide, 2016 & 2020
3. Eleven industry trends in consumer electronics
 Resolution comparison for different generations
 UHD TV deployment phases
 Les choix technologiques des fabricants de TV, notamment en matière de HDR
 Price Sensitivity in Purchasing New UHD/4K Television
 UHD drivers
 BK TV shipment forecast by region
 Positioning of the major players in the smartwatch and connected wristband market
 Annual sales of smart wristbands, Q1 2015 and Q1 2016
 Annual sales of smartwatches, Q1 2015 and Q1 2016
 Smartwatch penetration rate in the United States, Q4 2014/2015
 Relative share of the smart toy market compared with its reference markets
 Smart toy world market growth
 Characteristics of virtual reality (VR)
 Positioning of major offerings by device category
 VR market growth (headsets + games)
 Sales of VR headsets by geographic region
 MR headset sales growth
 VR headset and MR headset sales growth compared
 MR headset sales growth by region
 MR market growth
 Use of second screens
 Apple TV: Sales and installed base
 Multiscreen game revenues by segment, 2016-2021
 Multiscreen game revenues
 Breakdown of revenues from multiscreen games per platform, 2017 and 2021
 PC sales worldwide, 2010-2020
 PC and tablet sales worldwide, 2010-2020
 In-store purchases made by mobile
4. The state of development of the various consumer electronics segments
 Global CE market shipments by device, 2016-2020
 CE devices shipments by geographic region and by device type, 2016
 Connectable and non-connectable TV shipments worldwide, 2016 & 2020
 Connectable and non-connectable DMB shipments worldwide, 2016 & 2020
 Connectable and non-connectable STB shipments worldwide, 2016 & 2020
5. Smart TV: the era of UHD
 TV shipments by geographic region, 2016-2020
 Connectable and non-connectable TV shipments worldwide, 2016-2020
 TV shipments by geographic region and proportion of smart TVs, 2016
 UHD TV shipments by geographic region, 2016-2020
 Installed base and penetration rate of UHD TVs worldwide, 2016-2020
6. The set-top box (STB) segment
 Digital STB shipments worldwide, 2016-2020
 Connectable and non-connectable STB shipments worldwide, 2016-2020
 Digital STB shipments by geographic region, 2016-2020
 Digital cable STB shipments worldwide, o/w connectable, 2016-2020
 Installed base and penetration rate of connectable cable STBs worldwide, 2016-2020
 Digital satellite STB shipments worldwide, o/w connectable, 2016-2020
 Installed base and penetration rate of connectable satellite STBs worldwide, 2016-2020
 Digital terrestrial STB shipments  worldwide, o/w connectable, 2016-2020
 Installed base and penetration rate of connectable terrestrial STBs worldwide, 2016-2020
 IPTV STB shipments by geographic region, 2016-2020
 Average annual growth rate of IPTV STB shipments over the 2016-2020 period, by geographic region
7. The digital media box (DMB) segment: streaming devices losing steam
 DMB shipments by geographic region, 2016-2020
 Connectable and non-connectable DMB shipments worldwide, 2016-2020
 Home console shipments by geographic region, 2016-2020
 Blu-ray players shipments worldwide, including connectable players, 2016-2020
 Installed base and penetration rate of connectable Blu-ray players worldwide, 2016-2020
 DMA/DMR shipments worldwide, o/w connectable, 2016-2020
 Installed base and penetration rate of connectable DMA/DMRs worldwide, 2016-2020
 DVR shipments worldwide, o/w connectable, 2016-2020
 Installed base and penetration rate of connectable DVRs worldwide, 2016-2020
8. The computer segment
 Computer shipments by geographic region, 2016-2020
 Global computer and tablet shipments, 2016-2020
 Breakdown of global computer shipments, by type, 2016 & 2020
 Computer and tablet shipments growth rates by geographic region, between 2016 and 2020
 Global desktop computer shipments by geographic region, 2016-2020
 Global laptop shipments by geographic region, 2016-2020
9. The portable media device (PMD) segment
 Global PMD shipments by geographic region, 2016-2020
 Global smartphone shipments by geographic region, 2016-2020
 Installed base and penetration rate of smartphones worldwide, 2016-2020
 Global tablet shipments by geographic region, 2016-2020
 Installed base and penetration rate of tablets worldwide, 2016-2020
 Global handheld console shipments, 2007-2020
 Handheld console shipments in the five leading world markets, 2016
 Global handheld console market, in value, 2007-2020
 Breakdown of the handheld console market, in value, by region   
 Portable media device shipments by geographic region and breakdown by type, 2016

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