Window Treatment Stores
Demand for the Window Treatment Stores industry is on the decline, as consumers increasingly consult general home improvement and decorations stores for their window needs on the basis of price and convenience. In response, some industry companies have cut back on the number of stores they operate, while others have left the industry altogether. Online retail has also emerged as a strong form of competition for industry participants by offering consumers more options and lower prices. While specialized window treatment stores are not necessarily luxury retailers, higher income consumers are more likely to forgo lower prices offered at general home improvement stores in exchange for higher-quality products. The industry is expected to benefit slightly from increased disposable income over the next five years, but competition from general home improvement stores and online retailers will continue to be the greatest obstacle for industry operators.
This industry includes specialty shops that retail indoor and outdoor window treatment products to consumers. Department stores, wholesalers, mass merchandisers and online retailers are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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