Window Treatment Stores
Demand for the Window Treatment Stores industry is on the decline, as consumers increasingly consult general home improvement and decorations stores for their window needs on the basis of price and convenience. Sales of window treatment products from specialized stores suffered over the five-year period despite rising disposable income and consumer confidence. In response, some industry companies have cut back on the number of stores they operate, while others have left the industry altogether. Over the past five years, the industry has been kept afloat by sales of customized products to affluent customers, which generate more revenue than mainstream brands also offered at Home Depot, Lowe's and department stores. The industry is expected to benefit slightly from increased disposable income over the next five years, which will lead consumers to spend more on curtains and specialized window furnishings. Competition from general home improvement stores and online retailers will continue to be the greatest obstacle for this industry because many consumers will continue to search for the best prices available, at the forfeiture of quality.
This industry includes specialty shops that retail indoor and outdoor window treatment products to consumers. Department stores, wholesalers, mass merchandisers and online retailers are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.