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Window Treatment Stores - Industry Market Research Report

Window Treatment Stores

Demand for the Window Treatment Stores industry is on the decline, as consumers increasingly consult general home improvement and decorations stores for their window needs on the basis of price and convenience. Sales of window treatment products from specialized stores suffered over the five-year period despite rising disposable income and consumer confidence. In response, some industry companies have cut back on the number of stores they operate, while others have left the industry altogether. Over the past five years, the industry has been kept afloat by sales of customized products to affluent customers, which generate more revenue than mainstream brands also offered at Home Depot, Lowe's and department stores. The industry is expected to benefit slightly from increased disposable income over the next five years, which will lead consumers to spend more on curtains and specialized window furnishings. Competition from general home improvement stores and online retailers will continue to be the greatest obstacle for this industry because many consumers will continue to search for the best prices available, at the forfeiture of quality.

This industry includes specialty shops that retail indoor and outdoor window treatment products to consumers. Department stores, wholesalers, mass merchandisers and online retailers are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Consumer Confidence Index
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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