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Wig & Hairpiece Manufacturing - Industry Market Research Report

Wig & Hairpiece Manufacturing

While the Wig and Hairpiece Manufacturing industry has grown over the five years to 2017, it has experienced volatile conditions. Stronger macroeconomic conditions have boosted industry sales as discretionary spending rises and US consumers are better able to afford discretionary cosmetic products such as wigs and hairpieces. However, the industry is subject to a very high level of import penetration, which continues to limit revenue growth for domestic operators. The domestic industry has increasingly begun marketing industry products to patients undergoing cancer treatment; industry operators that focus on this market are less likely to experience fluctuations in demand and are also able to generate higher margins through personal service to individuals seeking custom wigs and hairpieces. The fierce international competition in the industry is expected to continue unabated over the next five years; nevertheless, improving economic conditions and an aging population will lift industry revenue somewhat by boosting consumer spending on discretionary cosmetic products.

This industry manufactures wigs and hairpieces for both aesthetic and medical purposes.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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