Whiskey & Bourbon Distilleries
The past five years have demonstrated remarkable change for the Whiskey and Bourbon Distilleries industry, not only from the industry's most dominant distillers, but also from an emerging class of independent microdistillers from across the country. Although industry household brands, such as Jim Beam, Evan Williams, Jack Daniel's and Wild Turkey, have all invested in major production facilities and new artisanal stills, it is the growing class of craft distilleries that provided the industry with its recent boost. The industry, however, may not experience the same explosive growth rates over the next five years compared with other beverage industries. Although many distillers are increasing their promotional budgets, developing milder brands to appeal to casual drinkers and expanding production throughout the United States, whiskey remains a relatively slower growing industry.
This industry consists of establishments that distill fermented grains and manufacture them into whiskey. The distillation process varies and can lead to many different forms of whiskey, including bourbon, rye and other styles and blends. These whiskeys are bottled and sold to licensed liquor wholesalers, bars, casinos, restaurants, hotels and other retail stores.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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