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Wedding Services in the US - Industry Market Research Report

Wedding Services in the US

Slowly changing social norms have dragged down the marriage rate over the past several decades, pressuring industry revenue growth. Nevertheless, the strengthening economy has boosted wedding budgets, as consumers with deeper pockets help drive industry demand. While rising wedding budgets have translated to higher overall industry revenue, heightened competition has hindered revenue per operator. Online marketing and social media have increased visibility for industry players and lowered marketing budgets, making it easier for new companies to enter the industry. Over the five years to 2023, industry demand will continue to be pressured by the declining marriage rate. However, the amount spent on weddings is estimated to grow during the period, as higher disposable income increases demand for large, costly weddings. In addition to rising disposable income, the increasing average age of marriage and length of engagements will give couples more time to plan and save money for their ceremonies.

This industry is broadly defined to include wedding day service providers, apparel retailers and venues. Wedding coordinators are also included, as they carry many responsibilities on the day of the event. The industry does not include honeymoon expenses.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita disposable income
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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