Video Games in the US
The Video Games industry has experienced strong returns to spending on industry products during the latter half of the five-year period to 2019. While the emergence of low-cost games for mobile devices has slowed demand for other offerings, industry revenue has picked up amid stronger sales in games, downloadable content (DLC), consoles and their corresponding products. Additionally, the industry has experienced almost a complete overhaul to how games are purchased, played and shared with others. The announcements of Google Stadia and Apple Arcade are set to shake up the status quo of the industry and bring in two new players later this year. Future growth expectations for the Video Games industry have been somewhat moderated as the understanding of the mobile gaming market and streaming game services become clearer. Nonetheless, IBISWorld anticipates future growth due to an expanding population and an increased percentage of Americans that play video games, as the game-playing generation ages.
The Video Games industry includes the broader operations of all video games industries in the United States. Gaming consoles, games made for those consoles and games produced specifically for personal computers make up the retail segment. The development and manufacturing of games, consoles and accessories also constitute a notable share of the market. Moreover, growing revenue from online gaming subscriptions complements industry products.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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