Market Research Logo

Video Games in the US - Industry Market Research Report

Video Games in the US

The Video Games industry has experienced strong returns to spending on industry products during the latter half of the five-year period to 2018. While the emergence of low-cost games for mobile devices has slowed demand for other games and may continue to temper growth opportunities in the foreseeable future, industry revenue has picked up amid stronger sales in games, downloadable content (DLC), consoles and their corresponding products. Future growth expectations for the Video Games industry have been somewhat moderated as the understanding of the mobile gaming market becomes clearer. Since mobile games are sold at a much lower price compared with traditional console and PC games, their rise may foretell a slowdown of the video game market in the United States. Nonetheless, IBISWorld anticipates growth over the five years to 2023, due to an expanding population and an increased percentage of Americans that play video games, as the game-playing generation ages.

The Video Games industry includes the broader operations of all video games industries in the United States. Gaming consoles, games made for those consoles and games produced specifically for personal computers make up the retail segment. The development and manufacturing of games, consoles and accessories also constitute a notable share of the market. Moreover, growing revenue from online gaming subscriptions complements industry products.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita disposable income
    • Table Revenue Exports
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Industry trade balance
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
    • Table Trade Globalization
  • Major Companies
    • Table Major Players
    • Table Microsoft Corporation (US industry-specific segment) - financial performance*
    • Table Nintendo Co. Ltd. (US industry-specific segment) - financial performance*
    • Table Activision Blizzard Inc. (US industry-specific segment) - financial performance*
    • Table GameStop Corporation (US industry-specific segment) - financial performance*
    • Table Sony Corporation (US industry-specific segment) - financial performance*
    • Table Electronic Arts Inc. (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report