Vegetable Farming in the US
A push toward healthy eating has increased the market for fresh vegetables, despite slightly weaker per capita consumption, as opposed to processed vegetables. This benefited the industry because fresh vegetables generally sell for more than double the price of processed vegetables and yield higher profit margins for farmers. As a result, over the past five years, industry revenue is expected to grow an annualized 0.4% to $21.4 billion, including a decrease of 1.3% in 2018 alone. Drastic changes are not expected within the industry over the next five years to 2023. Revenue is anticipated to increase at an annualized rate of 1.5% over the five years to 2023, to $23.0 billion, largely driven by an expected 1.8% annualized increase in industry exports.
Operators in this industry grow a wide variety of vegetables and melons in open fields and in greenhouses. This report does not include some notable crops such as corn, soybeans or wheat, which are included in other reports.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.