Retail demand for vegetables has increased; combined with a concurrent increase in the price of vegetables, this has bolstered revenue growth for the Vegetable Farming industry. Furthermore, a push toward healthy eating has increased the market for higher-margin fresh vegetables, as opposed to processed vegetables. Despite slight cost increases, industry operators have managed their supply contracts well, shielding and even increasing their profit margins. Drastic changes are not expected within the industry over the next five years. Vegetable consumption will remain near current levels, as industry associations promote healthy eating through marketing campaigns that tout the benefits of eating vegetables.
Operators in this industry grow a wide variety of vegetables and melons in open fields and in greenhouses. This report does not include some notable crops such as corn, soybeans or wheat, which are included in other reports.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.