The events that the Trade Show and Event Planning industry in Canada organizes, promotes and manages, including business and trade shows, conventions, conferences and meetings, are heavily dependent on the state of the overall economy. Specifically, the health of corporate marketing budgets that pay for business-to-business (B2B) events and consumers' ability to attend events, such as automobile and home improvement shows, which generate business-to-consumer (B2C) revenue, determine the performance of the industry. While corporate profit has grown alongside consumer disposable income, driving spending by businesses and consumers alike, the COVID-19 pandemic generated both vast economic volatility and disrupted the fundamental nature of trade shows and events. The pandemic led to the cancellation of many events in 2020 and 2021, producing steep revenue declines across the industry. However, organizers have adapted to virtual formats and with the abatement of the pandemic, industry revenue is forecast to increase at a CAGR of 1.4% $3.7 billion over the five years to 2023, including a 2.8% rise in 2023 alone.
The Trade Show and Event Planning industry in Canada organizes, promotes and manages events, such as business and trade shows, conventions, conferences and meetings. It may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts events, sports events or festivals.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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