Trade Show & Event Planning in Canada
Growth in the Trade Show and Event Planning industry in Canada is dependent on corporate profit and corporate marketing budgets, as most of industry revenue comes from business-to-business (B2B) events. The industry organizes, promotes and manages events, such as business and trade shows, conventions, conferences and meetings. Over the five years to 2019, disposable income has had a slow growth while corporate profit declined. As a result, industry revenue is expected to decline. Trade show and conference planners are expected to increasingly embrace new technologies to manage registration, logistics and promote events. This, in turn, will likely ease labour-intensive processes and reduce wage costs.
The Trade Show and Event Planning industry in Canada organizes, promotes and manages events, such as business and trade shows, conventions, conferences and meetings. It may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts events, sports events or festivals.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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